Dirito Brothers Volkswagen-The Wild & Crazy Dirito Brothers. The Challenge: Work with new owners to resurrect a small dealership in the highly competitive San Francisco market. The Solution: Make a memorable connection between a fun product, fun people, and what should be a fun experience–buying a new car. Ron and Don Dirito purchased a seriously underperforming Volkswagen dealership in Walnut Creek, California and turned it into the #1 volume Volkswagen dealership in America. West was there to help, and everyone had fun in the process. Leveraging the Dirito brothers’ fun-loving personality and identical twin looks, West launched a series of television, print, and outdoor ads featuring Ron and Don in what can best be described as “wacky” and “wild” situations. Select campaigns involved custom products that were featured in the ads. These have included what may in fact be the world’s first double-headed bobble head dolls and inflatable “bop” bags, all in the likeness of the two brothers.

San Jose British Motors-Rare and Endangered Jaguars. The Challenge: The big challenge was time. These vehicles were already committed to appear in a nationally televised parade only a couple weeks away. The lesser challenge was to develop a concept that was eye-catching, thematic, and incorporated three different logos. The Solution: To meet deadlines, there’s no substitute for controlled panic and hustle. As for the design, the final product may look obvious, but it wasn’t a simple process. How do you call attention to a worthy cause? Well, if it happens to be the arrival of a new jaguar to a local zoo, which is dedicated to preserving rare and endangered species, you enlist the help of Jaguar North America. San Jose British Motors teamed with Jaguar North America to raise funds and awareness for Happy Hollow Zoo in preparation for the arrival of Sophia, the park’s new jaguar. The campaign included the complete wrapping of two brand new Jaguar automobiles: an S-Type sedan and XK8 convertible. West Advertising was contacted to handle the design concept and production of the two custom vehicles.

Alameda County Industries-A Landfill is a Terrible Thing to Waste. The Challenge: Launch a highly controversial food scrap recycling program at the same time the City of Alameda is introducing a new service provider AND eliminating the convenience of backyard refuge can pick-up. The Solution: Avoid guilt-trips and overly technical explanations for reducing our society’s dependence upon landfill. Keep it simple, and present ACI as the friendly, approachable company it is, with roots in the community that date back for over 100 years. As for deliverables, understand small-market media channels and stick with 100% post-consumer recycled stock for printed materials. Despite a history that dates back to the 1800’s, Alameda County Industries (ACI) came from relative obscurity to unseat the largest waste collection company in North America for the City of Alameda’s integrated waste and recycling services contract. West’s role was to help plan, design, and execute an outreach program to both introduce ACI to the community and to increase participation in its recycling programs. What do you do when your city government needs help marketing trash? You certainly don’t take the assignment for the glamour. As a Green Business, West Advertising was inspired to get involved because a major component of the assignment was the launch of a progressive new food scraps recycling program.